Heart-Led Branding for Female business owners
For the woman who refuses to be boxed in, wants to do good through her business and have a heck of fun while doing it
- * Heart-Led Design
- * Empathy-driven design
- * Heart-Led Design
- * Empathy-driven design
- * Heart-Led Design
- * Empathy-driven design
- * Heart-Led Design
- * Empathy-driven design
You want to create a heartfelt brand that helps your audience feel safe to choose you
That positions you as the go-to person. The person that gets them. The perfect person to get them from A to B.
You're a pro at what you do, but you're not looking for a corporate-y brand
Instead, you want to create a brand that both connects with the people you feel called to support but also feels like you. That reflects your expertise while still showing your personality.
You're ready to have a brand that:
- Oozes personality and empowers you to show up as your unapologetic self
- Establishes you as an industry leader
- Empowers you to ditch soulless marketing strategies that don't align with your values
- And that captures your dream clients' attention without riding the trend wave (Cause I can't be the only one fed up with trying to keep up with trends.)
"She will deliver the brand and website of your dreams."
Here's what Lynette had to say
“When I came to Vanesse for my brand and website, I knew immediately she was the right designer for me. Her process instantly gave me the comfort and confidence I desired to hand off a huge business asset to a complete stranger. When you work with Vanesse you will see that she cares so deeply, and she is so incredibly talented and organized, all of your doubts and fears will melt away.”
Explore The Services
Custom Branding & Web Design
Starts at $4000
This all-in-one solution ensures that every aspect of your online presence is working in harmony, from your social media to your website. It’s perfect for entrepreneurs who want to eliminate the disconnect between their brand and website, creating a seamless experience for their audience.
12-14 weeks
- Brand strategy (Brand voice, brand positioning, market research, etc)
- Brand vision – moodboard, typography & colors
- Custom logo suite & logo variations
- Brand messaging
- Detailed brand guidelines document (A PDF to help you stay consistent with your brand)
- 5-6 Website pages (using Squarespace, Wix, Shopify or WordPress)
- Website training tutorials
- Basic SEO
Signature Branding Package
Starts at $2500
This is perfect if you want to create a heartfelt brand that helps your audience feel safe to choose you. A brand that positions you as the go-to person, the one who truly gets them and can guide them from A to B. You’re not just after a beautiful brand; you want one that establishes you as an industry leader
- Brand strategy (Brand voice, brand positioning, market research, etc)
- Brand vision – moodboard, typography & colors
- Custom logo suite & logo variations
- Brand messaging
- Detailed brand guidelines document (A PDF to help you stay consistent with your brand)
8 weeks
Brand Design Starter Kit
Starts at $1500
This is perfect for you if you want a beautiful, professional brand. Whether you’re just starting out or you’re an established entrepreneur who needs a quick redesign, this package gives you the essential visual elements you need to create a consistent, elevated, and cohesive look.
6 weeks
- Brand vision – moodboard, typography & colors
- Two logos: one with your full business name and a favicon that either has your business initials or symbol
- Mini brand guidelines document (A PDF to help you stay consistent with your brand)
Never worked with a designer before?
I got you. Here's what you need to know:
You don’t need everything figured out
Most people come to me with a mix of “This isn’t working” and “I want it to feel different,” and that’s a good place to start. Whether you have a Pinterest board full of inspo or no clue where to begin, we’ll figure it out together.
The whole process won't leave you feeling lost
It can seem daunting to dive into branding, especially if they’ve never done it before but we'll take it step by step, and I'll guide you through each part. My job is to make this as stress-free as possible for you.
If You're Worried You won't love the results...
I’ve designed my process to be flexible and very collaborative, so you're involved every step of the way. And cause of my process I've never had a client walk away disappointed.
Some of the work I've done...
"The entire process was incredibly smooth, and I wouldn't change a thing"
Here's what Judy had to say:
Vanesse's efficiency and clear communication made everything seamless from start to finish. Her expertise ensured that there were no hiccups along the way, which I greatly appreciated. I absolutely love my websites. Vanesse's organisational skills, clarity in explaining her actions, excellent problem-solving abilities, and insightful advice make her an exceptional professional to work with.
What about copy?
I don’t offer copywriting services but I do provide a DIY Copywriting Guide to help you create your website copy if you can’t work with a copywriter right now. But if you need me to help you find a copywriter, let me know in the introductory call.
The Process
1. Let's chat
Are you ready to take the first step, or do you have more questions? Schedule an introductory call or inquire via email.
2. Make it official
Invest a deposit (usually around 10-30%) to save your spot as a client and let's start building your dream brand and website.
3. Launch
Say hello to a brand and website that's uniquely you and that you'll be absolutely ecstatic about!
How to know we might not be a good fit:
I want our work together to feel exciting, not stressful on your wallet. For those who need it, I offer flexible payment plans that can be extended up to 12 months (depending on the service you choose). If this is still too much, please take your time to save up. I’ll be here when you’re ready. At the end of the day your financial peace of mind comes first.
My design process is about creating work that stands the test of time and genuinely moves the needle for your business long-term. I also value creating high-quality work that we can both be proud of but this level of quality requires adequate time and attention to detail. So if you want thoughtful work that keeps delivering value, we’ll make a great team.
While I’ll be doing much of the heavy lifting, your input and feedback are key to creating something that truly reflects you. We’ll work together through:
- Weekly calls to discuss progress and ideas
- Weekly check-ins to make sure we’re on the same page
- Some initial prep work to set a strong foundation
This approach keeps you involved in the process without overwhelming your schedule.
Client experiences
Holistic Business Company
How a brand & website redesign helped showcase Lynette's expertise as a coach
Services: Branding, Squarespace Web Design
My Beautiful Intentions
How a website design gave Shauna confidence As a new business owner
Services: Wix Web Design, Brand Collateral
Kids Meditation
How Judy ended up with a heartfelt brand & website As a Kids Meditation Teacher
Services: Branding and WordPress Web Design
Holistic recovery Services
How Victoria ended up with a calming brand & website for her therapy practice
Services: Branding, Squarespace Web Design
Payment plans are available.
My approach involves working closely with one client at a time so to secure your spot, it's best to reach out early.
Want to get started on your rebrand but feel like you're already juggling a million things right now?
That’s where the ‘Your Brand, Your Pace’ plan comes in. So, if you’ve been putting off rebranding because it felt too overwhelming or time-consuming, this plan is perfect for you.
