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You probably started your business because you wanted to help as many people as possible, right? But somewhere along the way, something changed.

If you’re anything like me, maybe you started feeling like you had to fit into this mold of what a ‘real’ business owner should be. Like there’s a certain way you’re supposed to talk, act, or present yourself online.

But here’s the thing I discovered: Trying to fit into someone else’s idea of what a business owner should be? It’s exhausting. And worse, it doesn’t work.

Holistic branding is about bringing your whole self to your business

And that’s why I love the concept of holistic branding so much. Because it’s not about fitting a mold or hiding parts of yourself. It’s about bringing your whole self to your business. It’s about going beyond the visuals (e.g., your logo, colors, etc.).

Holistic branding is about creating a brand that reflects who you are—your values, your personality, your unique way of seeing the world. It’s about building a business that feels authentic to you and resonates deeply with the people you want to serve.

But what goes into creating a holistic brand? In this post, I’ll be diving into the 6 core things that make up a holistic brand.

So here are the 6 things that make a brand holistic

1. How it looks visually

Now this is where most people start when they think of branding. They start with the logo, a color palette, and fonts. But a holistic brand goes deeper.

When done right, your visuals don’t just catch the eye—they connect with your audience on a deeper level.

Take a wellness coach, for example. By using warm, earthy colors and natural textures, they can create a sense of grounding and calm for their audience.

But if we focus only on how the brand looks and ignore the other elements that make it holistic, we end up with a brand that looks nice but doesn’t truly connect with our audience.

2. The words that it uses

Your brand’s voice is like its personality in written form. It’s how you come across in every piece of content, every email, every social media post.

And I’m sure that the last thing you want is to create a brand that feels cold and impersonal. That feels super corporate-y, where you sound really professional, but your audience doesn’t connect with you.

That’s why it’s so important to be intentional about how your brand sounds. Consider the conversations you have with clients. How do you speak then? That’s the voice we want to capture in your brand.

Here are a few more questions to think about:

• What words would make your audience feel like you’re speaking directly to them?
• What phrases would make them feel like you get them?
• What words would repel them?
• Do you want to be seen as someone approachable, or more authoritative?

3. The values your brand stands for

A lot of people are familiar with the idea of creating brand values. The problem is when people list their brand values and then call it a day. But your values should be so baked into everything you do that they’re obvious.

They’re not just words on a page but the principles that guide every decision, every interaction, every piece of work you put out into the world. When your values are clear and lived out consistently, they become a powerful force that shapes your brand and attracts people who share those values.

Because a strong brand lives its values; it doesn’t just talk about them.

To make your values more actionable, I often have my clients do this exercise:

• Identify your values.
• Describe what living these values looks like in your daily life.
• Define what it doesn’t look like so that you know what to avoid

This helps translate your values into real, everyday actions and decisions.

4. How it treats clients

We’ve all had instances of going somewhere (e.g., a restaurant) and being disappointed with the experience. That’s the last thing we would want our clients to feel.

So think about how you want your clients to feel at every stage of working with you. How can you make your clients feel seen and valued at every step? How can you anticipate their needs, ease their concerns, and address their anxiety?

5. What it offers to the world and how it impacts society

Your brand’s impact is about more than just making money. It’s about the difference you make in people’s lives, however small that might seem. When you’re clear on the positive change your work creates, it gives everything you do more meaning. And that sense of purpose is magnetic—it draws people to you and makes them want to be part of what you’re doing.

So think about your purpose: What change are you trying to make in your industry? What’s the status quo you’re challenging?

6. The feelings you bring out in people

Think about the feelings you want to evoke.

Do you want people to feel understood? Empowered? Peaceful? Excited? Like they’ve finally found a sense of belonging?

When you’re intentional about the emotional experience you’re creating, it influences every aspect of your brand, from your visual design to everything else.

A holistic brand feels seamless – every part working in harmony to create a consistent, memorable experience

It’s not about being perfect in every area but about ensuring that everything aligns with who you are and what you stand for.

When someone interacts with your brand, whether they’re scrolling through your Instagram, chatting with you on a discovery call, or using your product, it should all feel like part of the same awesome experience.

When all aspects of your brand are aligned—your visuals, your voice, your values, your client care, your impact, and the feelings you evoke—you create an experience that’s powerful, memorable, and uniquely yours.

And if you’re a female business owner who wants support in creating a holistic brand, I’d love to work with you. You can either explore my services or contact me here.

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