Lynette Williams,the founder of Holistic Business Company, is a productivity and goal-setting coach, based in Florida. She's passionate about helping women build successful businesses without wrestling with mom-guilt, sacrificing their time with their family or burning themselves to the ground.
Her brand transformed from feeling disconnected to truly representing who she was. This alignment brought a sense of excitement cause finally, her brand was a true extension of herself.
She felt confident sharing her website with her audience and knew that when potential clients visited her website, they’d be more likely to invest because of how it looked.
Before the redesign, she felt like when people would land on her site, they would feel confused about what she offered. After we revamped her website, the transformation was clear and the new design brought a sense of clarity that was missing before.
These are the words my client said to me during our project: “Too many coaching websites I see online look the same, and I don’t want that.” She wanted a website that reflected her unique style and personality. She wanted something that felt different. So, together, we created a bohemian and feminine brand and website that felt more like her.
Lynette also felt like when people landed on her website they were confused about her services so she wanted a website that communicated what she did with more clarity.
To kick things off, I brainstormed words that really captured the essence of her brand. These brand words help guide the overall look and feel. For Lynette, some key words we landed on included:
The brand vibe is like the personality or atmosphere we want people to feel when they interact with her business. These words captured her brand vibe:
We started off with creating a moodboard that captured her brand and felt aligned. And this was the moodboard that we chose:
Lynette had mentioned that she wanted a boho-like brand. I chose the colors brown and green because these colors are often used in boho-inspired designs. They’re earthy and natural, which fits the boho vibe perfectly. Because she wanted her brand to feel feminine, I added pink to the mix. To bring in warmth, I chose orange, which is often seen as a warm color. From there, I picked colors that would be in harmony with the main colors: brown, green, orange, and pink. This palette gives her brand that boho-feminine feel while keeping it warm and inviting.
For her logo, I selected fonts that evoke a timeless and elegant feel, with a feminine touch. To represent the warmth of her brand, I incorporated a sun symbol. This combination captures her brand’s essence – graceful and sophisticated, yet radiating a welcoming, friendly energy.
We switched from GoDaddy to Squarespace for Lynette’s site. Squarespace’s themes and tools let us create a website that’s not just nice, but absolutely stunning. It really shows off her brand in a way GoDaddy couldn’t since it had some design limitations.I also made some quick tutorials to help Lynette navigate the new platform. The change gives her a more stylish online presence that she can still manage herself.
This part is a section of Lynette’s About Me Page. I absolutely love displaying personality on websites and this part allowed part of Lynette’s personality to come through in a way that she also enjoyed.
Her brand transformed from feeling disconnected to truly representing who she was. This alignment brought a sense of excitement cause finally, her brand was a true extension of herself.
She felt confident sharing her website with her audience because she believed that when potential clients visited her website, they’d be more likely to invest because of how it looked.
Before the redesign, she felt like when people would land on her site, they would feel confused about what she offered. After we revamped her website, the transformation was clear and the new design brought a sense of clarity that was missing before.
Feel like you’re ready to work together? Then let’s get on a free introductory call.
Curious about my services and pricing? View my Services Page.
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If your brand or website feels off, but you can’t pinpoint why, let’s do a design audit.
