Feminine Squarespace Web Design and Bohemian Branding

The Case Study

woman's legs are seen slightly immersed in water as she sits on the beach

Do you sometimes feel like your brand and website don't quite capture the unique approach and style you have as an entrepreneur?

If that resonates with you then allow me to introduce you to Lynette, my client who knows this feeling all too well.

Introducing Holistic Business Company

Lynette Williams,the founder of Holistic Business Company, is a productivity and goal-setting coach, based in Florida. She’s passionate about helping women build successful businesses without wrestling with mom-guilt, sacrificing their time with their family or burning themselves to the ground.

Work Covered

Branding and web design

What Lynette was looking for

Lynette felt like when people landed on her website they were confused about her services so she wanted a website that communicated what she did with more clarity. After moving from an agency to being a solo-entrepreneur she also wanted a brand that reflected her more accurately.

What her brand and website felt like after we were done

By collaborating we ended up with a brand and website that had a feminine, confident, elegant and bohemian vibe, while still feeling friendly and approachable, which was what she was looking for. She loved her website and felt like her website reflected her services clearly.

We started with the moodboard

We started off with creating a moodboard that captured her brand and felt aligned, while also making her ideal clients feel like her brand was warm, fun and approachable. And this was the moodboard that we chose:

holistic business company moodboard

Which led to the logos and brand guideline

lynettes business card design
holistic business company's logomark
lynette logo display
brand guideline

And then the website

Lynettes website mockup

Lynette's experience in her own words

At the end of each project I like to ask my clients questions how their experience of working with me was like and this is how Lynette answered:

1. What motivated you to reach out and work with a designer in your business?

I wanted a real professional website that was not designed by me haha

2. What made you choose to work with me instead of someone else?

I love your vibe, and your focus on clarity, and your gentle nature.

3. Would you recommend my service to others? If so, why?

OMG yes, always all the time! Because I love your onboarding and discovery phase -the presentation slide decks and the organization is so comforting!

Lynette's Testimonial

lynettes image

“When I came to Vanesse for my website, I knew immediately she was the right designer for me. Her process instantly gave me the comfort and confidence I desired to hand off a huge business asset to a complete stranger. Was it scary? No…you would think something like this would be, but when you work with Vanesse you will see that she cares so deeply, and she is so incredibly talented and organized, all of your doubts and fears will melt away. Just trust her and the process, and she will deliver the website of your dreams.”

Lynette Williams

productivity and goal-setting coach


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