If the idea of building your brand leaves you feeling paralyzed and unsure where to even begin, you’re in good company. You’re passionate about what you do, but when it comes to creating a cohesive brand and designing your website, you find yourself stuck, constantly redoing things without ever feeling satisfied. It’s frustrating. This is exactly what my client, Victoria experienced when we first met.
Victoria,the founder of Holistic Recovery Services,is a therapist, based in North Dakota. She’s passionate about changing how people with addiction are supported. By adding holistic practices, she wants to empower therapists and improve the experience for therapy clients.
Through brand strategy Victoria outlined the kind of brand she wanted to have. As a therapist, she wasn’t looking to attract high-end clients, so she didn’t want a brand that looked high-end. She wanted people looking for budget-friendly options to feel they could still approach her. So I chose fonts that felt friendly and approachable.
And when it came to her colors, we chose ones that felt calming so that as soon as people encountered her brand, they would feel calm and at ease. So the main colors were blue and green. Yellow was added to complement these colors.
Fun fact: If your brand looks high-end, it will repel clients who are looking for something more affordable. So, it’s important to design your brand to attract the type of client you want.
As the image shows, the stars in the logo represents a brand that feels magical and helps people reach for their dreams.
I used a circle for the tagline because circles represent stability and serenity.
I chose an approachable font that also feels trustworthy.
And the hand drawn leaf represents growth and healing.
2 Years after working together Victoria and I reconnected to update her website and here are some of the pages I designed for her.
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