The Client
Meet Judy Johnson, the passionate founder of Kids Meditation and creator of Your Inner Penguin affirmation cards. Judy's mission is to empower children and support their mental health through mindfulness and meditation.Her latest creation, the Your Inner Penguin affirmation cards, is the focus of this case study. I've had the pleasure of working with Judy before (you can view the case study for our first project), so I was thrilled to team up with her again on these heartwarming affirmation cards.
Project Highlights
Feels Confident sharing Her Website
Judy wanted an e-commerce website that really represents her business. And now she had one that’s she’s proud of. She’s happy to share it with others because it shows off her work in a way that feels good to her.
The entire process felt smooth and easy
From start to finish, Judy found the whole website creation process smooth and straightforward. When I asked if she would change anything about how it went, she couldn’t think of a single thing. It all felt easy and stress-free to her.
Feels Confident in managing her Website
I taught Judy how to add new products to her online store. While she hasn’t needed to do this yet, knowing she can, makes her feel more in control, knowing she can make changes to her website by herself whenever she needs to.
The Goals
Judy already had a WordPress website for her Kids Meditation business, but she came to me with two new goals. She wanted to set up an online store for her new affirmation cards, and she needed a way for visitors to her existing website to learn about and purchase these cards.
The Process
I started by making a Shopify page just for selling the cards. We picked Shopify because it’s great for selling physical stuff like Judy’s cards. Then, I added a new store page to Judy’s WordPress-based Kids Meditation website. This page showed off the cards and pointed people to the Shopify store to buy them.
A sneak peek at the WordPress Store Page
A sneak peek at the Shopify Page
My Favourite Bits
She wanted to donate some of her earnings to mental health charities, so we added a page where customers can learn about different mental health charities. When they buy the affirmation cards, they can pick which charity they want a portion of their purchase to support. It was a simple addition that aligned with Judy’s values and gave her customers a chance to contribute too.
And the part that won me over
I absolutely love Eric the Penguin’s backstory. Eric is a penguin with a disability, and as someone who values inclusion, I loved seeing how his story could connect with all kids, whether they have a disability or not. I also enjoyed learning about Eric’s best friends: Penny, who reminds him of his mom, and Freddy, who’s a total goofball. I know the kids who get these affirmation cards will love these characters too.
Results
Judy absolutely loved how the designs turned out. Here are some project highlights:
Feels Confident sharing Her Website
Judy wanted an e-commerce website that really represents her business. And now she had one that’s she’s proud of. She’s happy to share it with others because it shows off her work in a way that feels good to her.
The entire process felt smooth and easy
From start to finish, Judy found the whole website creation process smooth and straightforward. When I asked if she would change anything about how it went, she couldn’t think of a single thing. It all felt easy and stress-free to her.
Feels Confident in managing her Website
I taught Judy how to add new products to her online store. While she hasn’t needed to do this yet, knowing she can, makes her feel more in control, knowing she can make changes to her website by herself whenever she needs to.
The Testimonial
“The entire process was incredibly smooth, and I wouldn’t change a thing. Vanesse’s efficiency and clear communication made everything seamless from start to finish. Her expertise ensured that there were no hiccups along the way, which I greatly appreciated. I wholeheartedly recommend Vanesse’s services to others and have already shared her name with my friends. I absolutely love my websites. Vanesse’s organisational skills, clarity in explaining her actions, excellent problem-solving abilities, and insightful advice make her an exceptional professional to work with.”
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