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You’ve probably experienced this before: You get this great idea for a post. You’re super excited about it, but then… you hesitate just before sharing. That familiar inner critic creeps in, and suddenly you’re second-guessing everything.
Thoughts start popping up, like:
- “Is this too obvious? Everyone probably knows this already.”
- “Wait, what if I’m completely wrong about this?”
- “This feels kind of cringe. Maybe I should delete it and start over?”
- “What if people think I’m weird or super out there for saying this?”
Before you know it, time has passed, and that post gets safely tucked away in your drafts folder, probably never to see the light of day. Sound familiar?
This exact scenario has happened to me more times than I’d like to admit. I’ll create a post, start overthinking it to death, and convince myself it’s safer to let it sit in my drafts rather than share it with the world.
But then, sometimes weeks or even months later, I’ll come across a post or email from someone expressing nearly the exact thoughts I had in that old post. It’s a reminder: maybe I should have shared it in the first place.
When I finally dig out that post and share it with my audience, more often than not, it resonates with a lot of people. It’s a reminder that those ideas I was afraid to put out there are often the ones that people need to hear the most.
Why We Overthink (and How It Holds Us Back)
This has been happening since I first started my business. I’d spend hours crafting what I thought was the perfect message, only to chicken out at the last second. I worried I was too different, that I might sound cringe, or that people would hate what I posted.
Even though I’ve grown more confident since then, I’m realizing that old habits die hard. For introverted business owners, overthinking can feel like a natural reflex. We want to get it right. We want to contribute something valuable to the world.
In fact, one of your biggest challenges as an introverted entrepreneur will be getting past that voice in your head that wants to overanalyze and overthink everything to death.
Here’s what I’m learning right now: The content I’m most nervous about sharing often ends up resonating with people the most. So maybe, just maybe, your best content ideas are the ones you’re afraid to share—the ones currently sitting in your drafts.
Why Your “Obvious” Ideas Aren’t So Obvious to Others
One of the biggest hang-ups I see (and feel myself) is the nagging worry that our ideas are “too basic” or “too obvious.” But here’s the thing: what seems obvious to us isn’t necessarily obvious to others. We all have unique perspectives, experiences, and voices that can make an impact.
Think about it: How many times have you been inspired or had your mind blown by someone else’s post? Just because it feels like everyone knows something doesn’t mean they’ve heard it from you—in your words, with your perspective.
The Power of Vulnerability in Connecting with Your Audience
Let’s be real—sharing your honest thoughts, especially the unpopular ones, takes guts. Just posting on social media can feel intimidating. But that authenticity? That’s what makes you relatable and memorable.
People are craving realness in a world full of polished, staged, and carefully curated content. They want to see the genuine, unfiltered experiences that come with being human. And that’s where real connection happens.
So the next time you’re hesitating over a post, blog, or idea because it feels too basic or cringe, remember: there’s someone in your audience who needs to hear exactly what you have to say, in exactly the way you say it. I know that sounds corny but it’s true.
How to Get Comfortable Sharing the “Scary” Stuff
I won’t pretend that sharing content without overthinking it is easy. Even now, I sometimes get that pang of doubt just before I hit ‘post.’ But I’m trying to be braver, to hit ‘post’ even when I’m not 100% confident—because maybe my ideas are just what someone else needs to hear.
Here’s what helps me show up and share my content, even when it’s scary:
- Pause and Recognize the Fear: Notice when you’re holding back and give yourself a second to pinpoint why. Is it fear of judgment? Worry about imperfection? Just acknowledging it can take some of its power away.
- Imagine the Impact: Think of how often other people’s posts have inspired or encouraged you. There’s a reason why real, relatable content resonates—it gives others permission to be real too.
- Remind Yourself It’s a Skill: The more you share, the easier it gets. Think of it as a muscle that gets stronger every time you flex it.
So, from one introvert to another, I’m cheering you on! If you want to dive deeper into creating content or sharing your story in a way that connects with your audience on a deeper level, check out the Brand Story Worksheet (which is totally free).
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