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If I had known what I’m about to share 2-3 years ago, it would have saved me a ton of anxiety around selling and totally changed how I see it. Cause I used to be super anxious about selling, and cause I didn’t know how to do it, I would just copy how others sold to their audiences online.
But then I started thinking about why my clients chose me in the first place. At the end of every project, I ask my clients why they chose me (if you don’t do this yet, I highly recommend it).
What they say always varies, but there’s always a common thread. They mention something about my personality or something they valued that they found in me.
This made me realize that people don’t invest just because someone is good at what they do or has great testimonials.
Some people do care more about skills and testimonials, but if you’re supporting intuitive, heart-centered, and empathic women, they will also invest because of who you are.
And you might have learned like I did, that great testimonials don’t guarantee that you’ll enjoy working with someone or that you’ll get the results they promised.
So, besides skills and testimonials, some parts of your audience will choose to work with you based on:
1. Your values – and whether you share common ones.
2. Your personality – People want to work with someone who understands and respects their personality. They don’t want to work with someone who forces methods and strategies on them that go against who they are.
3. Your ability to have empathy for others. Personally, as an empath, I know some people want to work with someone who will “tell them like it is,” but I want someone who tells the truth and challenges me with empathy. I don’t need to be crushed to grow.
4. Shared perspectives – What you agree or disagree on and how it could influence your working relationship.
That’s why creating a brand that expresses who you are is so important. For people to trust you and feel ready to take that first step, they need to feel connected to who you are.
So, when you are showing up online and selling, don’t just focus on what you offer. Make sure you’re also showing who you are and how you connect with your audience on a deeper level.
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