Last updated: 23 March 2026
I’ll be honest: I have mixed feelings about AI. I see the good it can do, but I’m just as aware of the bad, and acknowledging both is exactly why I’ve landed in a place of being cautious and neutral.
While I recognize it can be a powerful tool for efficiency, it’s never a replacement for actual creativity or human judgment. I use it to support my process, not to dictate the results.
I did this job before AI existed and I can absolutely do it without it. Your comfort level matters more than any tool in my toolkit.
Generating likenesses of real people. I don't believe in creating or using AI-generated versions of celebrities, public figures, or anyone else. If I'd hate it done to me, I won't do it to someone else.
Creating an AI avatar of myself.
Copying existing brands or websites.
Custom Designs. Considering the amount you'll be paying, your designs should be unique to your business.
Ideation on client projects. The strategy, concepts, and creative direction I bring to your project come from me.
Responding to comments or messages. When you're talking to me online, you're talking to me, not a bot. And if I sound awkward that's not proof it's AI, that's just me.
Replacing people. AI is great for filling gaps, especially when you don't have the budget or skills to hire someone. But I believe in hiring people when the budget is there. I don't believe AI should be used to replace the copywriter, the developer, the photographer, the illustrator, the people in the finance department, voice actors, and so on. AI should be treated as a tool, and I support companies that either don't use AI or use it as a tool rather than a replacement for humans.
Expanding on my own thinking. I always start with my own strategy, ideas, and direction first. AI helps me articulate or further develop what I already have.
Editing and proofreading. Catching clunky sentences, improving flow, making sure copy reads well.
Research and trend analysis. Gathering information about industries, design trends, or competitors quickly.
Website structure. I sometimes use AI to help lay the foundational structure of a website before building it out. This applies specifically to websites created with AI.
Editing stock images to match brand colors. Taking a photo and adjusting the colors to fit your brand palette. This is only ever done using images from platforms that explicitly allow modifications.
When working on client projects, I only ever use general, non-sensitive information in AI tools if the client is okay with AI being used. I don't input confidential business details, personal data, or anything that could identify you or your clients.
At the time of writing this, in many places, purely AI-generated work can't be copyrighted or trademarked, which means it could be legally up for grabs. When you hire me specifically for custom design work, I will not use AI because of this reason. But if you hire me for AI related work, I can't guarantee that what's created will be unique. AI doesn't always produce original work, which also means it may not be eligible for copyright protection (If you're trademarking, probably talk to a lawyer first).
Just ask. Pop me an email at vanesse@claritydive.com