Would you describe yourself as someone who spends alot of time researching before buying something or going somewhere new?
Do you need time to make decisions, especially decisions that revolve around money?
And do you only book a discovery/clarity call with someone once you feel 90% convinced that you’d love to work with them?
If you are not like this, then there are people in your audience or community that are like this. And if you are like this, you know what I’m talking about.
These people are usually introverts.
What your website can do for this part of your audience or community
Your website can be more than an online business card.
It can serve the people in your community who love your content but are just not the type of people who jump into DMs (direct messages on social media) or book discovery/clarity calls unless they already feel like you are the kind of person they want to work with.
So here are different ways that your website serves the introverted people in your audience:
1. It answers most of the questions they have about you and your business
Social media enables you to share things about your business, but websites structure all your information in such a way that it makes it easier for people to get all the answers they need more quickly.
So instead of having to DM you to ask you general questions, people can get on your website to find out more about you and what you offer.
2. It feels safer to go on your website
Sometimes people hesitate to send a DM or get on a call with someone because they feel a little nervous that the person will try to push them to make a decision to work with them in the DM’s or on the call.
Personally, I’ve been there, and nowadays, my first instinct when I think about working with someone isn’t to reach out in their DMs or book a call. But it’s to find out as much information as I can before reaching out directly.
So going to your website for people who are introverted can feel safer and easier than immediately reaching out to you.
3. Your website gives them the space to make a decision without feeling rushed
Going back to the second point, some people don’t like feeling pushed or rushed into making a decision, especially one that revolves around money.
And I’m going to guess that you don’t want your ideal clients to feel remorse or dread after making the decision to work with you. You want them to feel excited and happy to work with you.
So your website enables them to make decisions without any pressure.
4. It helps them know if you would be a good fit or not
If it is important to you to work with people that you feel aligned with, this will also be important to your ideal clients. They will want to know if you’d be the right fit for them.
While social media really helps with this, because it helps you to authentically connect with your ideal client, your website can ‘woo’ them over and be that ‘final confirmation’ that you would be a good fit.
So your website is more than a business card. It isn’t just a part of your marketing strategy.
It also has the ability to enable you to create or deepen the connections that you have with your ideal clients.
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