A hand about to touch an iPhone leaning at an angle on a yellow chair, displaying a colorful music playlist screen titled 'PLAYLISTS THAT CARRY YOU HOME' with images of diverse people wearing headphones.

Social Media Campaign

The Goal

To choose one everyday moment and turn it into something memorable through music.

social media campaign that looks like a woman about to enter a portal
social media campaign video

My Process

Step 1

The Initial Brain Dump

I got all the raw thoughts, goals, and direction out of my head and jotted them down.

Screenshot of a text document titled 'Soundtrack Your Moment' outlining a music playlist concept for the end of the day, focusing on capturing feelings rather than tasks. It describes the target audience as young adults in university or adults with jobs aged 20-45, the mood aimed at relaxation and energy boost, music genres like pump-up, relaxing, and feel-good music, and strategies to encourage sharing by creating fun, colorful playlists to help with energy restoration after a long day.

Step 2

Inspiration & Trend Research

I went through TikTok and Instagram to look for trends and some inspiration.

Design layout featuring text 'Focus & flow' with a photo of a woman in a ribbed outfit lying down, images of skincare bottles and a jade roller, and two minimalist business cards, one green with an 'f' logo and one cream with contact details.

Step 3

Used Claude to create a quick slidedeck

I added all my notes and research into Claude to create a slide deck. The idea was to save time by  quickly organizing and structuring the information.

Black slide with green audio waveform bars at the bottom and a large green circle in the top right corner. Text reads 'Spotify Campaign Concept Soundtrack Your Moment' with a quote beneath: 'Choose the playlist that takes you where you want to go.' Smaller text says 'Music to direct how you feel, even on the days you can't control.' Page indicator shows Page 1 of 7.

Step 4

Then I finalized the slide deck in Canva

After having an idea on how to organize the information I went into Canva to make the slide deck even better and optimzed the slide deck to look better and more custom.

Spotify logo above large white text reading 'SOUNDTRACK YOUR MOMENT' on a dark background with a subtle swirl pattern behind the text, and smaller green text below saying 'SOCIAL MEDIA CAMPAIGN'.
View the slide deck

Some more snapshots

A man lying on grass with eyes closed in a sunny outdoor setting, surrounded by tall green plants, with the word 'RELAXED' in large vertical text beside him.
An iPhone with a red-orange case displaying a Spotify playlist screen that reads 'That end of the day playlist to make you feel..' with a profile image of a woman wearing white headphones against a matching red-orange background, set on a light surface against a red-orange curtain backdrop.
Blue smartphone on a black stand showing a music app with a background of blue sky and clouds, text 'MUSIC THAT TAKES YOU WHERE YOU WANT TO GO,' and an image of a person with curly hair and a blue hair clip.
Woman with afro hairstyle wearing a patterned turtleneck, eyes closed, and hands near her head, lit with purple and blue lighting, next to the vertically oriented text 'GOOD' on a solid purple background.
a link to the homepage

I believe Jack & Rose should have both survived in the Titanic, that Die Hard is a Christmas movie and that Trump should have never been president.

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