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Step 1
Got all the raw thoughts, goals, and direction out of my head and onto paper before touching a single grid or template.
Step 2
Rabbit-holed through TikTok for real-world content trends and curated design sites to nail down the visual mood and energy.
Step 1
Started testing rough layout ideas visually as thoughts emerged, letting the concept evolve organically rather than forcing a rigid early draft.
Step 2
Feathered my unedited notes into Claude to help translate the raw outline into a cohesive, structured slide deck flow.
Step 1
Brought the structured outline into Canva, customizing every visual detail, font pairing, and hierarchy to bring the project home.
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Victoria,the founder of Holistic Recovery Services,is a therapist, based in North Dakota. She’s passionate about changing how people with addiction are supported. By adding holistic practices, she wants to empower therapists and improve the experience for therapy clients.
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Through brand strategy Victoria outlined the kind of brand she wanted to have. As a therapist, she wasn’t looking to attract high-end clients, so she didn’t want a brand that looked high-end. She wanted people looking for budget-friendly options to feel they could still approach her. So I chose fonts that felt friendly and approachable. And when it came to her colors, we chose ones that felt calming so that as soon as people encountered her brand, they would feel calm and at ease.
She also wanted her Squarespace design website updated so the branding used was translated over to the website. We optimized her SEO cause she didn't want to use social media as a main platform to market her business, so by improving her SEO, she was able to get clients through Google.
Join me there. I create content to help make online visibility feel less like stepping on a stage and more like chatting with friends. That's also where I show all 67 sides of my personality and where I talk more about non-business topics because business doesn't happen in a vacuum and pretending it does is kinda weird.
Join me on threads