Squarespace website for business coach

Elegant Boho Website and Branding

Inquire
feminine brand color palette for client
Logotype for business coach
Business Card for Coach
feminine and elegant brand guidelines for client

Before

old logo for client

After

elegant logo design for female entrepreneur

The Rough Work (Process)

brand and website process: step 1 which is sketching the logo
brand and website process: step 2 which is exploring ideas
brand and website process: step 3 refining the ideas
brand and website process: step 4 which is putting everything together
brand and website process: step 5 which is getting everything perfect
brand and website process: step 6 which is a final Squarespace website

Meet The Client

Lynette Williams, the founder of Holistic Business Company, is a productivity and goal-setting coach, based in Florida. She's passionate about helping women build successful businesses without wrestling with mom-guilt, sacrificing their time with their family or burning themselves to the ground.

Smiling woman with curly light brown hair, wearing red glasses and a green floral top, with a whiteboard in the background.

The Goals

  • These are the words my client said to me during our project: “Too many coaching websites I see online look the same, and I don’t want that.” She wanted a website that reflected her unique style and personality. She wanted something that felt different. So, together, we created a bohemian and feminine brand and website that felt more like her. Lynette also felt like when people landed on her website they were confused about her services so she wanted a website that communicated what she did with more clarity.

Deliverables

  • Redesign of existing logo
  • New color palette and fonts to complete the branding for the business
  • Comprehensive brand strategy & brand guideline
  • Squarespace website design
  • Website tutorials

Project Highlights

Her brand finally felt like her own

Her brand transformed from feeling disconnected to truly representing who she was. This alignment brought a sense of excitement cause finally, her brand was a true extension of herself.

She felt more confident selling

She felt confident sharing her website with her audience and knew that when potential clients visited her website, they’d be more likely to invest because of how it looked.

Her expertise came through

Before the redesign, she felt like when people would land on her site, they would feel confused about what she offered. After we revamped her website, the transformation was clear and the new design brought a sense of clarity that was missing before.

"She will deliver the brand and website of your dreams"

“When I came to Vanesse for my brand and website, I knew immediately she was the right designer for me. Her process instantly gave me the comfort and confidence I desired to hand off a huge business asset to a complete stranger. When you work with Vanesse you will see that she cares so deeply, and she is so incredibly talented and organized, all of your doubts and fears will melt away.”

Take your next step

Where Do You Want to Go From Here?

My Favourite Online Spots

And If You’re On Threads...

Join me there. I create content to help make online visibility feel less like stepping on a stage and more like chatting with friends. That's also where I show all 67 sides of my personality and where I talk more about non-business topics because business doesn't happen in a vacuum and pretending it does is kinda weird.  

Join me on threads