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Meet The Client

Victoria,the founder of Holistic Recovery Services,is a therapist, based in North Dakota. She’s passionate about changing how people with addiction are supported. By adding holistic practices, she wants to empower therapists and improve the experience for therapy clients.

The Goals

Through brand strategy Victoria outlined the kind of brand she wanted to have. As a therapist, she wasn’t looking to attract high-end clients, so she didn’t want a brand that looked high-end. She wanted people looking for budget-friendly options to feel they could still approach her. So I chose fonts that felt friendly and approachable. And when it came to her colors, we chose ones that felt calming so that as soon as people encountered her brand, they would feel calm and at ease.

She also wanted her Squarespace design website updated so the branding used was translated over to the website. We optimized her SEO cause she didn't want to use social media as a main platform to market her business, so by improving her SEO, she was able to get clients through Google.

Deliverables

Brand Strategy (which included: target audience deep dive , competitor research, brand voice guidelin, messaging framework, brand pillars and content themes and more)
Brand Design including new colour palettes, logos and fonts.
Brand messaging guide

Brand style guide
Squarespace Website Refresh
Ongoing SEO
Website Tutorials

Takeaways

We saw over a 50% increase in traffic. One of her pages sits on the first page of Google and is currently bringing in the majority of her clients

"I can't believe it's my website!"

Vanesse is great! She's helped me twice now on my website and when I update it I will definitely come back to her. She is organized and on time, when she says she will have it done by a date it's always true. She is open to feedback and individualizing the plan so I can keep up and do my part as well! She has great ideas and suggestions and the finished product feels professional and sometimes I can't believe it's my website!

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Branding and Squarespace Website Design for A Therapist