This project was all about creating a website for my client's kids' product line. She already had an established brand, so I built a sub-brand and Shopify site that pulls from her existing branding.
InquireMeet Judy Johnson, the founder of Kids Meditation and creator of Your Inner Penguin affirmation cards. Judy's mission is to empower children and support their mental health through mindfulness and meditation. Her latest creation, the Your Inner Penguin affirmation cards, is the focus of this case study.
Judy wanted an e-commerce website that really represents her business. And now she had one that’s she’s proud of. She’s happy to share it with others because it shows off her work in a way that feels good to her.
From start to finish, Judy found the whole website creation process smooth and straightforward. When I asked if she would change anything about how it went, she couldn’t think of a single thing. It all felt easy and stress-free to her.
I taught Judy how to add new products to her online store. While she hasn’t needed to do this yet, knowing she can, makes her feel more in control, knowing she can make changes to her website by herself whenever she needs to.
Judy already had a WordPress website for her Kids Meditation business, but she came to me with two new goals. She wanted to set up an online store for her new affirmation cards, and she needed a way for visitors to her existing website to learn about and purchase these cards.
Sometimes when people have multiple business ideas, they think they need to create a whole new brand for each one. But there's another option: a sub-brand. Basically a mini brand that lives under your main brand. So I created a dedicated Shopify website for her cards that uses her existing branding but it still feels connected to her main website.
I started by making a Shopify page just for selling the cards. We picked Shopify because it’s great for selling physical stuff like Judy’s cards. Then, I added a new store page to Judy’s WordPress-based Kids Meditation website. This page showed off the cards and pointed people to the Shopify store to buy them.
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She wanted to donate some of her earnings to mental health charities, so we added a page where customers can learn about different mental health charities. When they buy the affirmation cards, they can pick which charity they want a portion of their purchase to support. It was a simple addition that aligned with Judy’s values and gave her customers a chance to contribute too.
I absolutely love Eric the Penguin’s backstory. Eric is a penguin with a disability, and as someone who values inclusion, I loved seeing how his story could connect with all kids, whether they have a disability or not. I also enjoyed learning about Eric’s best friends: Penny, who reminds him of his mom, and Freddy, who’s a total goofball. I know the kids who get these affirmation cards will love these characters too.
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Judy wanted an e-commerce website that really represents her business. And now she had one that’s she’s proud of. She’s happy to share it with others because it shows off her work in a way that feels good to her.
From start to finish, Judy found the whole website creation process smooth and straightforward. When I asked if she would change anything about how it went, she couldn’t think of a single thing. It all felt easy and stress-free to her.
I taught Judy how to add new products to her online store. While she hasn’t needed to do this yet, knowing she can, makes her feel more in control, knowing she can make changes to her website by herself whenever she needs to.
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Her expertise ensured that there were no hiccups along the way, which I greatly appreciated. I absolutely love my websites. Vanesse's organisational skills, clarity in explaining her actions, excellent problem-solving abilities, and insightful advice make her an exceptional professional to work with.
Join me there. I create content to help make online visibility feel less like stepping on a stage and more like chatting with friends. That's also where I show all 67 sides of my personality and where I talk more about non-business topics because business doesn't happen in a vacuum and pretending it does is kinda weird.
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